Pelantar on LinkedIn: As you know, the marketing funnel is a structured model that outlines the… (2025)

Check out our latest blog on the Indigo Collective Group website as we explore the intricate balance between marketing and sales efforts and how they converge to drive meaningful interactions with prospects. In my opinion, the marketing funnel should serve as a blueprint for guiding prospects through the various stages of the buying process, from awareness to conversion. But who exactly is responsible for what in the marketing funnel? The answer lies in a collaborative approach where marketing and sales align their efforts and goals to drive meaningful interactions with prospects at every touchpoint. While marketers focus on building brand awareness, educating prospects, and nurturing relationships through strategic content and engagement tactics, sales teams leverage these efforts to convert leads into customers and drive revenue.Do you agree? Let me know your thoughts on the marketing/sales relationship in the comments! Read the full blog post here: https://lnkd.in/evHtZAq6#marketing #marketingfunnel #marketingb2b #marketingandsales #marketingsales #marketing101 #marketingandsalesrelationships

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Sales from a marketing perspective 😎 I’ve always thought of Marketing teams as living in service to Sales teams: how many leads can we drive for them, how we can improve lead quality, how we can provide sales enablement materials, etc.What might be even more effective to meet our ultimate goal of sales and revenue would be for us to consider more of a sales-oriented mentality in our marketing approach.What do I mean by that? I’ve been listening to a ton of sales calls lately, and some huge themes have hit me. Sales is one-to-one. It’s about personal relationships, building trust, listening to pain points and finding solutions – almost call and response. In a way, it’s the purest form of ABM there is.Marketing is one to many. It’s inherently bad at one-to-one relationship-building because we don’t consider that our job. (Imagine a one-to-one website experience? It’d be creepy.)That said, more of that mentality would make us better at personas, better at personalization (we all say we do personalization, but in general we’re still poor at it), better at building trust. I’ve missed the concept of a one-to-one approach to building trust for years. If we thought more like salespeople, how would that affect our marketing funnel? Would we actually be able to “do more with less,” which seems to be the goal every year?These are the questions I’m chewing on lately - if we come up with some answers to test, I’ll be sure to talk about the results.#salesandmarketing #b2bmarketing #marketing

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Amid the obsession with leads & sales, it’s easy to forget that marketing needs a solid foundation.In my experience, four key pillars play a crucial role helping B2B companies attract and engage prospects and, as important, turn them into customers.⭐ Brand positioning: In simple terms, it’s about articulating what you do, who do you serve, how you deliver value, and how are you’re different. It’s an internal guide or blueprint.Why it matters: There’s too much competition to operate with generic positioning. If you don’t stand out, you blend into the crowd. This is a dangerous place to operate.⭐ Messaging: The public story told to prospects about how your product delivers value and how it will make them attract and engage your ideal customers.Why it matters: In a fast-paced world, prospects quickly decide if your product is relevant or useful. Your messaging need to be empathetic, inspiring, motivational and the fear of missing out (FOMO).⭐ Strategic planning: The best places to tell your story based on how your prospects do research and make purchase decisions. Why it matters: It’s easy to jump into tactics to make things happen. But it puts the cart before the horse. Instead, you need to plan the work and work the plan. You must be clear about your offer, target audiencd, goals, channels, and how to measure success.⭐ Content: It’s how you educate, enlighten, entertain and guide prospects and non-prospects. Establish yourself as a trusted and go-to resource.Why it matters: In B2B and SaaS, most customers have done their research and narrowed down their options before they reach out or make a purchase.Content that serves different parts of the buyer’s journey ensures that prospects see that you understand their problems, challenges, and goals. They have insight into how your product work, the benefits and how it has made companies like them successful.In many ways, these pillars are straightforward but they’re key elements for marketing success.#b2bmarketing #hierarchy #marketingstrategy #customers #prospects

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When we remind ourselves that “leads” are people, then it’s clear that marketing is about as challenging as inviting a friend to dinner. Brand is back in a big way for B2B companies looking to humanize their products as solutions for the modern business and the modern professional alike. In order to create comfort in messaging, and build relationships with prospective customers, Logical Media Group works with its clients to create a few simple pillars of successful B2B Marketing: 🤸 Market through messaging to people, through pain points, the same as you would in consumer marketing. Let the media planners guide the messaging to the right companies, and job titles in your target demographic.🪰 Create a FlyFunnel marketing strategy, an alternative to the traditional funnel that understands that the relationship marketers build with prospects is more circle than slide. 📚Research your competitors, and research your industry relentlessly. Identifying market vulnerabilities to help guide your messaging will create easy wins and build pipeline momentum. Click the following link if you're ready to revitalize your B2B Marketing in 2024: https://bit.ly/49HhWGq

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Ready to supercharge your sales strategy? Discover why high-performing teams are using multi-channel campaigns to achieve killer results! 📈?In a rapidly changing digital landscape, relying on one channel can spell disaster for your business. Smart teams use at least three marketing channels and create over 15 touchpoints per prospect.Why? Because meeting your prospects where they are is the key to cutting through the noise and making meaningful connections.Don't get left behind. Learn how to diversify your marketing approach and start seeing results today.#outboundmarketing #contentmarketingtrendshttps://lnkd.in/eVUNeuzp

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Master the journey from awareness to action with our guide. Learn to captivate and convert with strategies tailored for each funnel stage, ensuring alignment between marketing and sales for peak efficiency. #B2BMarketing #SalesFunnel

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Are your marketing tactics pushing prospects away?Imagine this: Mary, a marketing director at a B2B company, noticed a worrying trend.Despite more downloads and sign-ups, sales were flat. Feedback? Overwhelming sales pressure right after initial engagement.She knew something had to change.Here’s what Mary did:Shifted her company's focus to understanding first, selling second. No more aggressive pitches right after a whitepaper download.Personalized the approach. Tailored follow-ups based on specific issues each prospect faced.Asked for permission before handing off to sales. Ensured all sales communications were welcome and expected.Provided value in follow-ups. Sent emails enriched with tips and best practices related directly to prospects’ interests.Six months later? Prospects felt understood, valued, and sales conversations turned more productive and receptive.Mary’s strategy wasn’t just about changing tactics; it was about respecting the buyer’s journey and building trust first.Does your marketing respect the buyer's journey?#demandgeneration #marketingstrategy

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Your best marketing leads come from sales. Even (especially) if you don't have dedicated marketing resources.↩️ sounds backwards, but it's not:Sales outreach focuses on people and companies with a strong potential fit for your businessWhen the fit's there, but something else is lacking -- not enough budget, not enough pain, not enough clarity on how you could transform their results ... 😮 the opportunity's still there!You've already got a toe-in-the-door. You've got cred. Why not keep the conversation going?Create snippets, templates, or sequences that specifically address topics that kept your deal from closing. Set up reminders to send this out (customized by contact/customer) on a regular rhythm.Or move them to marketing sequences (with their approval) that do the same - but are organized by what that customer's interested in.Either way - track their engagement, clicks and replies, and respond as appropriate.#pipelineplumber #nurtureforthewin

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Ever wondered how a "just looking" shopper becomes a buyer? How do we turn prospects into customers in business every day? 🛍In the digital realm, it's all about converting prospects into clients. "Convert" is just fancy marketing lingo for achieving desired results, like drawing visitors to your site through an ad click. 🖱️Think of your website's homepage as your digital storefront. It often features a "lead magnet" (think free reports, challenges, or other enticing freebies) in exchange for email addresses. Your email list is crucial—it’s your direct line to potential customers, far from the fleeting world of social media and ads. But how do you transform these prospects into paying customers without the hard sell? It's simpler than you think. Focus on providing value, nurturing relationships, and involving your prospect in the creation journey. By the time you do make an offer, your product will practically sell itself.

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Marketing and sales are often seen as interchangeable. But here's the secret: they're two sides of the same coin, working together to achieve a common goal.- Marketing is the engine that fuels the customer journey. It builds brand awareness and recognition, attracting potential customers with engaging content and targeted outreach. Marketing educates your audience about your offerings and nurtures leads by building relationships.- Sales, on the other hand, is the conversion champion. Their focus is closing deals and turning leads into paying customers by presenting the value proposition of your product or service, addressing concerns, securing agreements, and ultimately closing the sale.Here's why the distinction matters:- A strong marketing strategy sets the stage for successful sales. By attracting qualified leads and building trust, marketing makes the salesperson's job easier.- Marketing keeps the sales funnel flowing. Consistent marketing efforts create a steady stream of potential customers for the sales team to convert.- Thinking holistically leads to better results. When marketing and sales work together, they can create a seamless customer journey that maximizes conversions.So, next time you think marketing, remember: it's the foundation for building brand love and attracting potential customers, paving the way for sales success!#MarketingMyth #MarketingVsSales #CustomerJourney #BusinessGrowth #BrandAwareness #LeadGeneration #SalesConversion #maxgo #maxgomarketing #maximizeonlinegrowth

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